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White page aligning the campaign with Welsh national priorities, with the lockup, a website mockup on a laptop and a four-point list.
Summary
The priorities-alignment page: the lockup and a campaign website shown on a laptop, with a list of the Welsh national priorities the campaign aligns to.
Visual description
White background. Left sidebar carries the eyebrow "LANGUAGE" and the two-line title "Connecting with Wales' Priorities". The upper-right shows the "YMGOLLI. GO ALL IN." lockup with the bilingual descriptor beneath it, alongside a laptop (MacBook Pro) mockup displaying the campaign website, a red banner reading "If you're into it, read into it." over reading photography and resource links. Below, "In Wales, the National Year of Reading aligns with:" precedes four bullets: raising literacy standards across all ages; supporting schools, learners and families to make reading habitual; recognising libraries as hubs of community learning and connection; collaborating with partners to deliver activities throughout the year. A closing line says activity should reflect these priorities, emphasising accessibility, joy, lifelong learning and community participation. "HOME" nav bottom-left, page "28" bottom-right.
Key takeaway
Anchoring a strategy page with a real device mockup of the live site grounds abstract priorities in a tangible product. Listing the national priorities the campaign maps to is a smart way to justify the work to stakeholders.
Reuse notes
Reuse where a brand must show alignment with external (government or sector) goals; the device mockup plus priorities list is persuasive for funders and partners. Good closing content page before the templates chapter.
