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White logo page showing the primary lockup, the explanatory paragraph, and minimum-size rules for the logo versus wordmark.
Summary
The primary logo page: the full lockup shown large, an explanatory line, and a paired minimum-size spec distinguishing the full logo from the wordmark.
Visual description
White background, "YMGOLLI VISUAL IDENTITY" eyebrow and "Logo" title in the left sidebar. The top of the main area shows the "YMGOLLI. GO ALL IN." lockup twice: once with the small bilingual descriptor "Blwyddyn Darllen Genedlaethol 2026 / National Year of Reading 2026" tucked beneath it, once clean, both with chevron shadows. A centred paragraph explains the Ymgolli brand works within the wider Go All In system to maintain UK consistency while reflecting Wales' bilingual and cultural context (both names bolded). Below, two specimen pairs: the lockup labelled "LOGO, MINIMUM SIZE, 40PX HIGH (DIGITAL), 8MM HIGH (PRINT)" and the wordmark labelled "WORDMARK, FOR ANY USE LOWER THAN 40PX / 8MM". A black "Download" button sits above the "HOME" nav bottom-left; page "11" bottom-right.
Key takeaway
Distinguishing a full logo from a reduced wordmark by a hard pixel/mm threshold, shown as labelled specimens, is a precise, copy-able rule. Showing the lockup with and without the descriptor clarifies both states at once.
Reuse notes
The canonical logo-anatomy page; reuse the minimum-size threshold pattern for any identity with a detailed mark that needs a simpler small-size fallback. Keep the specimen labels in the mono caption style for consistency with the rest of the system.
