Discord Brand Guidelines 2021

Discord Brand Guidelines cover, editorial, minimal, vibrant

Welcome statement, editorial, minimal, vibrant

Index / table of contents, editorial, swiss, light

Section opener 01 Introduction, editorial, minimal, vibrant

What is Discord?, editorial, playful, vibrant

Imagine a place, editorial, minimal, vibrant

Create space for everyone (Mission), editorial, minimal, vibrant

An inclusive world (Vision), editorial, minimal, vibrant

Playfully purposeful (Positioning), editorial, minimal, vibrant

Imagine a place narrated by us (Tone of voice), editorial, minimal, light

Brand values and tone of voice, editorial, minimal, light

Messaging variations, editorial, minimal, dark

Section opener 02 Logo, Symbol, Wordmark &amp; Tagline, editorial, minimal, vibrant

The logo, editorial, minimal, light

Logo clear space, editorial, minimal, light

The icon Clyde, editorial, minimal, light

Clyde expressions, editorial, minimal, light

Wordmark, editorial, minimal, light

Discord logo placement rules, dark-mode, technical, dark

Imagine a Place tagline placement, dark-mode, technical, dark

Logo and tagline lockup grid, dark-mode, technical, dark

Partner and sponsor lockups, dark-mode, technical, dark

Logo color combinations grid, dark-mode, corporate-clean, vibrant

Successful logo examples, dark-mode, corporate-clean, vibrant

Unsuccessful logo examples, dark-mode, corporate-clean, dark

Brand Colors section opener, dark-mode, minimal, vibrant

Discord Blurple core color, dark-mode, minimal, dark

Brand color palette swatches, dark-mode, minimal, vibrant

Applying colors section intro, dark-mode, minimal, dark

Suggested color pairings, dark-mode, minimal, vibrant

Color pairings to avoid, dark-mode, minimal, vibrant

Suggested color schemes, dark-mode, minimal, vibrant

Color schemes to avoid, dark-mode, minimal, vibrant

How to pick a color scheme, dark-mode, corporate-clean, vibrant

User interface colors, dark-mode, corporate-clean, vibrant

User interface colors continued, dark-mode, corporate-clean, dark

Successful color usage examples, editorial, technical, vibrant

Unsuccessful color usage examples, editorial, technical, vibrant

Community Pattern color rules, editorial, playful, vibrant

Typography section opener, minimal, editorial, vibrant

Typefaces Ginto Nord and Whitney, editorial, technical, dark

Typestyles headlines and paragraph, editorial, technical, dark

Line heights intro spread, editorial, minimal, dark

Line height rules for headlines, editorial, technical, dark

Line height rules for paragraphs, editorial, technical, dark

Text lockups, editorial, technical, dark

Tweak the comma in headlines, editorial, technical, dark

Styling user quotes, editorial, technical, dark

Text placement rules, technical, minimal, dark

Successful type variations, editorial, playful, vibrant

Unsuccessful type variations, editorial, playful, vibrant

3D type variations, 3d-render, playful, vibrant

Brand in use section opener, minimal, editorial, vibrant

Brand line example card, editorial, playful, vibrant

Mobile story ad variations, 3d-render, playful, dark

Outdoor poster ad example, photographic, 3d-render, dark

Web banner placement example, 3d-render, playful, vibrant

Community line on blurple card, 3d-render, playful, dark

In-article publisher ad mockup, 3d-render, playful, light

Kiosk poster OOH example, photographic, 3d-render, vibrant

User quote vertical card, playful, maximalist, vibrant

Imgur banner and right-rail placement, 3d-render, playful, dark

Street hoarding poster series, photographic, 3d-render, vibrant

Chat dialog as social story, playful, maximalist, vibrant

Audio dialog avatar frames, playful, maximalist, vibrant

Instagram Stories avatar sequence, 3d-render, playful, dark

Animation end cards, 3d-render, playful, dark

Branded repeat pattern wallpaper, 3d-render, playful, vibrant

Stationery and merchandise mockups, photographic, 3d-render, dark

Creative sketch book cover mockup, 3d-render, illustrated, vibrant

Imagine a Place tote bag, photographic, 3d-render, vibrant

Asset Library download slide, minimal, dark-mode, vibrant

Discord questions and contact closing slide, minimal, monochrome, vibrant

Discord logomark and wordmark closing slide, minimal, monochrome, vibrant