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Construction spread showing the vertical and horizontal logo-plus-tagline lockups built on an x-height grid derived from the wordmark's double-o.
Summary
A lockup-construction page: the vertical and horizontal "Discord + Imagine a Place" lockups drawn over a blue measurement grid keyed to the wordmark's x-height.
Visual description
Two-page 16:9 spread. The white left page carries the "02 LOGO, SYMBOL, WORDMARK & TAGLINE" eyebrow, a three-line headline "PLACEMENT" (blurple) over "LOGO &" and "TAGLINE" (near-black), explanatory body copy, a two-item list (vertical, horizontal lockup), and an "x =" key showing the double-o glyph that defines the unit. The black right page shows two numbered lockups: (1) vertical, with the white Discord icon and wordmark above the condensed "IMAGINE A PLACE" tagline; (2) horizontal, with the lockup left and the tagline right. Thin blue construction guides, "x" and "x/2" measurement labels, and ghosted double-o marks map the spacing grid around both. The far-left blurple stripe holds the rotated caption and page 21.
Key takeaway
Deriving a clear-space and sizing unit from a letterform inside the logo itself (the double-o), then showing every lockup measured against it. The "x =" glyph key is a compact way to define the whole grid.
Reuse notes
A strong reference for the construction page of any logo system, especially when a wordmark and tagline must lock together at a fixed ratio. The blue-guide-over-black treatment reads as precise and technical. Needs a logo with a usable repeating letterform to anchor the unit.
From this deck: Logo and tagline lockup grid
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