Animation end cards

Summary

A brand-in-use slide showing four vertical end-card options for animated spots, each pairing the "Imagine a place" line with the Discord lockup but escalating in decoration.

Visual description

Dark charcoal slide with a grey running header "05 BRAND IN USE / END CARDS IN ANIMATION". Four vertical cards sit in a centered row. Card one is plain blurple: an oversized white all-caps "Imagine a place" and the Discord lockup, nothing else. Card two is yellow with two 3D balloon-animal characters drifting in and a blurple headline. Card three is blurple with a single 3D balloon character in a dotted-border square above a white headline. Card four is fuchsia with a circular character avatar, the handle "WUMPUS #0000", an oversized white headline, and the lockup. Together they range from minimal to fully illustrated.

Key takeaway

Designing a family of end cards at one aspect ratio that share a fixed "headline plus logo" anchor but dial decoration up or down, so a spot can resolve simply or richly depending on context. Always landing on the same line plus lockup keeps sign-offs recognizable across every variation.

Reuse notes

A practical reference for motion or video end-frame systems in a brand deck. The four-variation end-card row (plain to character-led) is reusable for any "how the spot signs off" slide. The fixed lockup placement is the part to keep; swap the decoration.