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Two-panel logo spec spread: a white left text column explains the Clyde-plus-wordmark logo, a dark right panel displays the full logo, its two parts, and a small logo lockup.
Summary
The primary logo page: a white left text column explains the two-part Discord logo, and a dark right panel shows the full logo, its icon and wordmark called out separately, and the reduced small logo.
Visual description
Split spread. The left third is white: the eyebrow "02 LOGO, SYMBOL, WORDMARK & TAGLINE", a heavy black condensed display headline "THE LOGO", numbered body paragraphs (1. The Discord logo, 2. The Small Discord Logo) and a "Who is Clyde?" note, with a pale pill "Download logo files" button at the bottom. The right two-thirds is near-black: a numbered callout (1) labels "THE DISCORD LOGO" above the large white Clyde icon plus "Discord" wordmark, with thin blurple underlines splitting it into "ICON: CLYDE" and "THE WORDMARK"; a second callout (2) below labels "THE SMALL DISCORD LOGO" above a much smaller version of the lockup.
Key takeaway
Presenting the logo and then immediately decomposing it into its named parts with thin accent rules and numbered callouts. Showing the full-size and the optimized small lockup together on one dark stage makes the "use this at this scale" rule self-evident.
Reuse notes
The canonical logo-anatomy page for a brand book. Reuse the dark stage plus numbered callouts to label any asset's parts. Pair the standard and small versions on the same page whenever kerning is optimized for small sizes. The download pill keeps the asset one click away.
From this deck: The logo
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