Mobile story ad variations

Mobile story ad variations, 3d-render, playful, dark

Preview image. Unlock full-res

Three phone mockups on a dark field showing Discord Instagram-story ads, each in a different brand color with a 3D character and an oversized "Imagine a place" headline.

Summary

A brand-in-use slide showing three smartphone mockups side by side, each running a Discord Instagram-style story ad in a different brand color, demonstrating how the "Imagine a place" campaign flexes across social.

Visual description

Dark charcoal background with three black phone frames in a row. Each screen shows a vertical story ad with the Discord story header (logo, "discord", "11h", close X) at top and a "See More" prompt with a paper-plane share icon at the bottom. Screen one is yellow, screen two is blurple, screen three is fuchsia. Each holds a square card with a 3D-rendered character (a balloon-animal figure, a window puppet, a gingerbread man) and an oversized all-caps headline below in a contrasting brand color: "Imagine a place where friendship is not a request. It just sorta happens.", "Imagine a place where everybody knows your screen name.", and "Imagine a place to enjoy cookies without spilling your data." Small pill reaction badges with emoji and counts sit under each headline.

Key takeaway

Showing one campaign idea three ways in identical phone frames so the system reads as flexible but consistent. The rotating brand-color backgrounds plus a fixed layout (3D character, big headline, reaction pills) make variations feel designed rather than random.

Reuse notes

A clean template for presenting social or story ad concepts inside a brand or campaign deck. The triptych of identical device mockups is reusable for any "here is the same idea across placements" slide. Needs strong character art or hero imagery per card to carry it.

From this deck: Mobile story ad variations

View deck

More like this