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Browser mockup of a yellow Discord leaderboard banner running at the top of a VICE article page, demonstrating display-ad placement.
Summary
A browser-window mockup showing a wide yellow Discord banner ad placed above a VICE article, demonstrating how the campaign reads as a standard web leaderboard unit.
Visual description
A dark browser chrome frames a publisher page. At the top, under a small "Advertisement" label, sits a yellow horizontal banner: a square 3D balloon-animal character on the left, an oversized all-caps blurple headline "Imagine a place where friendship is not a request. It just sorta happens." across the middle, two reaction pills, and the blurple Discord logo and wordmark bottom-right. Below the banner is the VICE site (black masthead with its script wordmark and nav, then a white article area headlined "A Teen Took Danny DeVito's Cutout to Prom, So He Brought Hers to Paddy's Pub" with byline and share links).
Key takeaway
Mocking the ad into a real publisher layout, complete with the "Advertisement" label and host-site nav, so reviewers judge it as it will actually appear. The wide banner reuses the same character-plus-headline-plus-pills system as the social formats, proving the kit scales across aspect ratios.
Reuse notes
A practical way to present display or leaderboard creative in a brand or media deck. The realistic browser-and-publisher frame is reusable for any "here is the unit in context" slide. Swap the host site to match the target placement.
From this deck: Web banner placement example
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