3D type variations

Summary

A page introducing 3D type for special occasions and campaigns, with four rendered "Imagine a Place" treatments, an inflatable blurple, a rainbow extrusion, a glossy marshmallow white, and a furry textured version, in a 2x2 grid.

Visual description

White-left / near-black-right split. The left column shows the "04 TYPOGRAPHY" eyebrow, a stacked black "3D TYPE VARIATIONS" headline, a paragraph on using 3D type with purpose for key moments, and a short numbered list of example occasions (Art Basel, Pride, Sleep Day, Dog Day). The right side holds four rounded-corner color panels, each with a small numbered chip: a green panel with squishy inflatable blurple lettering, a blurple panel with a rainbow-striped extruded wordmark and sparkles, a blurple panel with glossy white marshmallow letters, and a fuchsia panel with the words rendered as a furry tan texture. Each is a 3D render of the same "Imagine a Place" phrase in a different material.

Key takeaway

Sanctioning expressive 3D lettering as an official, occasion-driven extension of the type system, with material variety (inflatable, furry, glossy, rainbow) tied to specific campaigns. It shows a brand giving itself room to play without abandoning its core wordmark.

Reuse notes

A reference for brands that want a flexible, campaign-specific display layer on top of a fixed typographic core. The "same phrase, many materials" grid is a reusable way to present a render family. These are 3D stills here; the rule frames them as animation for special moments, so treat motion as out of frame unless shown.