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Two-panel spread: a white left text column on Clyde's personality, a blurple right panel filled with a grid of twenty white Clyde icons each pulling a different facial expression.
Summary
The Clyde expressions page: a white left text column explains how the icon expresses emotion, and a blurple right panel is filled with a 4x5 grid of white Clyde icons, each with a slightly different eye shape.
Visual description
Split spread. The left third is white: the eyebrow "02 LOGO, SYMBOL, WORDMARK & TAGLINE", a three-line black condensed display headline "THE ICON: CLYDE EXPRESSIONS", two short paragraphs of body copy, and a pale pill "Download icon expressions files" button low on the panel. The right two-thirds is a full blurple field carrying a regular grid of twenty white Clyde icons in four columns and five rows; each icon keeps the same body but changes the eyes (wide, narrow, tilted, closed, surprised) so every cell reads as a different mood.
Key takeaway
Demonstrating a mascot's range by repeating it in a grid and varying only one feature (the eyes). The uniform layout makes the personality system feel deliberate and exhaustive rather than ad hoc, and the all-white-on-blurple grid is striking on its own.
Reuse notes
A great pattern for any character or mascot system: show the variants as a tidy grid, holding everything constant except the expressive element. The blurple field with white marks doubles as a brand texture. Needs a mark simple enough that small changes read clearly at grid scale.
From this deck: Clyde expressions
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