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Four approved combinations of headline, label, and body copy shown as a 2x2 lockup grid beside a numbered left explainer.
Summary
A page of text lockups: four combinations of headline, optional label, and body copy arranged in a 2x2 grid, showing how the type tiers stack together in real layouts.
Visual description
White-left / near-black-right split. The left column shows the "04 TYPOGRAPHY" eyebrow, a two-tone "USAGE / TEXT LOCKUPS" headline, and a four-point numbered list of lockup recipes (ultra plus primary plus body; ultra adjusted plus body; label plus secondary plus body; ultra plus secondary). The right 2x2 grid demonstrates each: a large white Ultra headline over a smaller all-caps secondary and grey lorem body, another with a longer stacked Ultra, one led by a centered secondary headline over body, and one mixing an Ultra headline with an all-caps secondary. Each cell carries a small green-outlined numbered marker; all type is centered on the dark panels.
Key takeaway
Codifying a handful of approved headline-plus-body recipes as named lockups, then showing each as a finished mini-composition. This removes guesswork about which weights and sizes belong together, while keeping the door open to four distinct rhythms.
Reuse notes
A strong pattern for any guideline that wants to lock down text hierarchy combinations rather than just list styles. The numbered-recipe-to-grid mapping is reusable. Best on a dark panel for contrast; works for product, marketing, or editorial systems alike.
From this deck: Text lockups
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