How to pick a color scheme

How to pick a color scheme, dark-mode, corporate-clean, vibrant

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Worked-example spread teaching color-scheme selection by running three 3D claymation illustrations through a swatch-picker into finished poster layouts.

Summary

A decision-making page: three worked examples showing how to read a 3D illustration's colors, pick a scheme via a swatch-picker, and arrive at a finished poster layout.

Visual description

Two-page 16:9 spread. The white left page has the "03 BRAND COLORS" eyebrow, a two-line headline "USAGE" (blurple) over "HOW TO PICK A COLOR SCHEME" (near-black), and three numbered, detailed rules for choosing colors from illustrations (many colors use blurple/fuchsia/green; one dominant color use fuchsia; many colors use yellow/green/blurple). The black right page is three horizontal rows, each numbered: a 3D claymation illustration on the left (a clay figure with a balloon dog, characters in pink building windows, a gingerbread man with milk), connected by round color-dot pickers and a white arrow to a finished poster on the right showing the condensed "IMAGINE A PLACE WHERE..." headline, and a captioned three-square scheme (Yellow + White + Blurple, Blurple + White + Yellow, Fuchsia + White + Yellow). The far-left blurple stripe carries the rotated caption and page 34.

Key takeaway

Teaching color choice as a repeatable process shown end to end: source illustration, extracted dots, arrow, final layout, named scheme. The worked examples make an abstract decision concrete and reproducible.

Reuse notes

A great template for any "how to choose" page where the answer depends on the input artwork. The illustration-to-layout flow with arrows generalizes to logo, type, or imagery decisions too. Needs strong source illustrations to demonstrate the extraction step.

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