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Hero color spread devoting a near-full black page to one giant rounded blurple swatch with HEX, RGB, CMYK, and PMS values, opposite a short white explainer.
Summary
The core-color hero page: one oversized rounded blurple swatch fills a black page with its full color spec, opposite a brief white intro.
Visual description
Two-page 16:9 spread. The narrow white left page has the "03 BRAND COLORS" eyebrow, a two-line headline "DISCORD" over "BLURPLE" in near-black display, and three lines of body copy on blurple holding the most brand equity. The black right page is dominated by a single very large blurple square with generously rounded corners that bleeds off the top and right edges. In the lower-left of that page sits the label "Blurple" with its values stacked: HEX 5865F2, RGB 88, 101, 242, CMYK 80, 60, 0, 0, PMS 2726 C. The far-left blurple stripe carries the rotated caption and page 27.
Key takeaway
Giving the single most important brand color its own full-page hero swatch before the rest of the palette, so the core color is unmistakable. The rounded-square swatch shape becomes a recurring motif across the color section.
Reuse notes
A confident way to introduce a brand's signature color. Reserve it for the one color that defines the identity, then show the full palette on the next page. The four-format value block (HEX/RGB/CMYK/PMS) is the standard spec to include.
From this deck: Discord Blurple core color
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