Chromatic universe, RTP primary and secondary blue

Chromatic universe, RTP primary and secondary blue, minimal, corporate-clean, light

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Color spec page giving the RTP primary blue and secondary darker blue as two large half-circles with full RGB, HEX, CMYK and Pantone values.

Summary

The master-brand color page ("Universo Cromático"), specifying the RTP primary blue (#0000FF) and a secondary darker blue (#0A0094) with screen and print values.

Visual description

The left white column carries the heading "Universo Cromático", the "RTP Institucional / RTP Comercial" subhead, and a black paragraph on the importance of color. The rest of the page is filled by two large half-circles: a bright electric-blue one (left) labelled "Cor principal_ azul RTP" with RGB 0/0/255, HEX #0000ff, CMYK 100/63/0/2, Pantone 2935 C, and a darker navy one (right) labelled "Cor secundária_" with RGB 10/0/148, HEX #0a0094, CMYK 100/91/0/13, Pantone 2738 C. Specs are set in white on each shape.

Key takeaway

Using the brand's own half-circle motif as the color swatch is a smart way to make a spec page feel on-brand. Listing screen and print values inside the colored shape, white on color, keeps the data tied to its sample.

Reuse notes

A reusable color-specification layout: one shape per color, full cross-media values printed on it. Reach for it whenever a guideline color page needs to carry exact values while still looking designed. The half-circle shape is RTP-specific but any brand container works.

From this deck: Chromatic universe, RTP primary and secondary blue

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