IKAN brand vocabulary tag grid

Grid of mint pill-shaped tiles each holding one teal brand-vocabulary word, sized to fit the word, beside a short intro margin.

Styleeditorial, minimal, light-mode, playful

Colorlight, cool, muted, duotone

Typesans-serif, display

Moodfriendly, professional, calm, trustworthy

Elementsbadge

Tagsbrand-vocabulary, word-tiles, pill-tags, mint-tiles, variable-width-tiles, intro-margin, cream-background

Palette

#F5F2EA

#1A4A52

#A9D5CE

Summary

The brand vocabulary shown as a loose grid of rounded mint tiles, each holding a single teal word (Expertise, Equip, Care, Prompt, Trust, Durable, Partner, Comfort, and more), with tiles sized to their word.

Visual description

Warm cream background. A "3.2. BRAND VOCABULARY" header and short framing note sit at far left. The right area holds roughly five rows of pale mint (#A9D5CE) rounded-rectangle tiles, each containing one word in teal grotesque. Tiles vary in width to fit their word, so short words like "Care", "Equip", "Trust", "Ready", "Guide", "Value" make small tiles while "Understanding", "Resourcefulness"-style words make wide ones, producing a brick-like, slightly irregular grid. Page "11" and "NOVEMBER 2023" footer.

Key takeaway

Putting each vocabulary word in its own width-to-fit pill turns an abstract word list into a tactile, scannable artifact. The irregular tile widths give the grid energy without any color beyond the brand mint.

Reuse notes

A nice way to present brand keywords, values, or a tag cloud in a controlled, on-brand grid. Reuse the variable-width pill idea for any single-word set. Keep all tiles in the secondary brand color so the page stays calm.