FPA studio brand guideline (v2.0)
Bilingual brand guideline for FPA (Floating Point Art) studio built on a geometric logo, Field Gothic type and a neutral palette accented by Arithmetic Blue.
48 slides · Guideline
View deck overview
FPA cover with oversized wordmark
Welcome intro spread, bilingual
Table of contents / index
Section divider 01 Introduction
What is FPA mission text
Form, Play and Assemble principles
Brand attribute sliders
Section divider 02 LOGO
Logo construction rationale
Logo versions, icon and wordmark
Logo minimum sizes
Logo clear space
Endorsement rules, intro
Endorsement examples on products
Endorsement icon variations
Endorsement edge applications
Section divider 03 Color
Neutral palette swatches
Applying color, proportion donut
Full color specification table
Section divider 04 Typography
Brand typeface Field Gothic
Expressive typeface FPA Text
Expressive typeface FPA Display
Setting brand types, letter spacing
Serif alternative Instrument Serif
Type setting, Chinese typeface Vivo Sans
Type setting, heading and body scale
Type setting, font pairing matrix
Section divider 05 Motion
Geometry matters, two core shapes
Rounded Dynamics motion family
Rectangular Dynamics motion family
Dynamics example, recommended motion
Motion misuses grid
Motion curves easing graphs
Section divider 06 Icons
Icon library specimen
Section divider 07 Examples
Examples please-note intro
Examples, stationery and business card
Examples, expressive type posters
Examples, merch product shots
Examples, 3D chrome renders
Examples, packaging and editorial mix
Examples, environmental and signage
Section divider 08 Notes
Closing note, Design is what makes us