Geometry matters, two core shapes

Summary

The motion-system foundation: the FPA icon is shown deconstructed into its two core shapes, a rounded chamfered circle and a strict vertical-and-horizontal rectangle, which seed the two motion families.

Visual description

White page. The left column explains in English over Chinese that the dynamic identity grows from the icon's simplified contours, built from two core shapes (a rounded exterior chamfered circle and a strictly vertical-horizontal square), and that these spawn two motion systems: Rounded Dynamics and Rectangular Dynamics. The right side shows the pale-grey ghosted "a" icon with a solid black circle pulled out on the left (labeled "Rounded") and a solid black rectangle pulled out on the right (labeled "Rectangular"), thin blue guides connecting them to the icon. Black, grey and a little blue.

Key takeaway

Decomposing the logo into primitive shapes, then deriving a whole motion language from them, is a rigorous way to make a static mark feel kinetic and on-brand. Naming the two primitives gives the motion system a clear vocabulary.

Reuse notes

A strong conceptual page for any identity that wants a motion system rooted in its logo. Reuse the "logo to primitives to motion families" structure. Pairs with the two motion-family pages that follow.