Logo versions, icon and wordmark

Logo-versions page presenting the two marks, the standalone a icon and the FPA wordmark, with usage notes in two languages.

Styleminimal, swiss, technical, light-mode

Colorlight, high-contrast, monochrome

Typesans-serif, display

Moodtechnical, professional

Industryagency, media

Tagslogo, versions, icon, wordmark, lockup, bilingual

Palette

#FFFFFF

#000000

Summary

The two official logo versions: the simplified "a" icon (the A of ART) and the full FPA wordmark, each shown in black with explanatory notes on when to use them.

Visual description

White page, three columns. The left column carries two stacked descriptions: "1 - Icon 'A'" and "2 - Wordmark 'FPA'", each in bold English with a Chinese translation below, explaining the icon as the core unit and the wordmark for full-name use (and noting the three letters must stay fixed). The middle column shows "1 - The Icon", the standalone black "a" mark; the right column shows "2 - The Wordmark", the full FPA logotype. Both specimens are solid black on white at large scale.

Key takeaway

Presenting the icon and the wordmark on one spread, each with its own usage rule, clearly separates the two assets. Labeling the icon as derived from "the A of ART" reinforces the brand story.

Reuse notes

A clean two-version logo page. State plainly which mark is primary and any locking rules (here: letters fixed, no isolating F or P). Reuse when a brand ships both a monogram and a full wordmark.