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Endorsement page showing the logo on real objects, keycap, keyring, chain, lighter, color-chip and frame, grouped under the two placement approaches.
Summary
Real-world endorsement examples: the FPA mark applied to physical objects (a keycap, a metal keyring, a chrome chain, a blue lighter, a color-chip and a framed print), arranged in two rows under "A - Essential Minimalism" and "B - Edge Aesthetics".
Visual description
White page. The left column repeats the endorsement rationale text in English over Chinese. The right side holds two rows of product photographs on neutral grey backgrounds. The top row (labeled A) shows a translucent keycap with the "a" icon, a brushed-metal keyring tag reading FPA, and a glassy chrome chain. The bottom row (labeled B) shows a blue disposable lighter with FPA, a metal color-chip strip ("Arithmetic Blue") and a framed blue logo print. The vivid blue lighter and chip add the brand accent against the otherwise grey-and-metal imagery.
Key takeaway
Demonstrating placement rules on tangible objects (not just flat lockups) proves the system survives real production. Mixing metal, plastic and framed-print substrates shows range without leaving the monochrome-plus-blue palette.
Reuse notes
A persuasive way to make abstract placement rules concrete. Curate objects that match the brand world (here: tech-adjacent merch and material samples). The single blue object per group keeps the accent disciplined.
From this deck: Endorsement examples on products
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