University of San Diego Visual Identity Guidelines
A 28-page university brand guideline in Founders Blue and white, pairing a condensed all-caps sans for section headers with a Spectral serif for subheads across a strict two-column text-and-examples grammar.
28 slides · Guideline
View deck overview
Visual Identity cover with campus photograph
Primary master logo, clear space and minimum size
Secondary master-logo configurations
Academic marks for named and unnamed schools
Custom signatures for departments and programs
The university seal and its symbolism
The medallion mark, clear space and minimum size
The USD monogram mark
Torero spirit marks, primary and secondary
Primary athletics mark
Secondary athletics marks
Specialty marks for events and anniversaries
Donor recognition marks
Improper logo usage, six dont examples
Primary color palette
Accent color palette
Examples of proper accent-color use
Typography, Sophia Sans and Spectral
Type-pairing examples across print and digital
Iconography system
Stats and numbers styling
Photography style and inclusive excellence
Photography sourcing and the USD Gallery
Videography principles and platform
Video lower thirds, end plates and B-roll
Representing USD, wardrobe and permissions
Merchandise and apparel application
Merchandise licensing, closing page