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The Torero mascot spirit marks shown in full-color, reversed and one-color versions with primary and secondary lockups and minimum sizes.
Summary
The spirit-marks page, introducing the Torero (bullfighter) mascot illustration as primary and secondary spirit marks, in the standard set of color treatments and minimum sizes.
Visual description
Left column: "LOGOS AND MARKS" caps, a "Spirit Marks" Spectral subhead, and several paragraphs on the Torero's 1961 origin and the rules around the secondary mark, with a bright-blue toolkit link. The right area holds two captioned columns. The "Primary Spirit Mark" column stacks a full-color version (a dynamic blue Torero figure crouched in a cape above a bold "TOREROS / UNIVERSITY OF SAN DIEGO" athletic wordmark), a smaller mid version, and a reversed white version on a Founders Blue square. The "Secondary Spirit Mark" column shows the Torero figure alone without the wordmark, plus a "Minimum Sizes" row dimensioning both marks at .875" width. Marks are rendered in layered blues.
Key takeaway
Distinguishing a full primary spirit mark (figure plus wordmark) from a stripped secondary mark (figure only), each with its own usage rules and minimum size, gives athletics flexibility without diluting the identity. The athletic, italicized wordmark provides clear contrast to the formal serif university marks.
Reuse notes
A model for documenting a mascot or spirit mark family alongside a more buttoned-up corporate identity. Relevant to universities, sports programs, and any brand with a separate energetic sub-identity. Pairs with the athletics-mark pages that follow.
