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Two columns of academic logo lockups, named donor schools at left and unnamed schools at right, all built on the Immaculata master logo.
Summary
The academic-marks page, showing how individual colleges and schools lock up to the master logo, with named (donor) schools formatted differently from unnamed schools.
Visual description
Left column: "LOGOS AND MARKS" caps over an "Academic Marks" Spectral subhead and a short rationale plus a toolkit link. The right two-thirds is split into two stacked lists under small headers "Named Schools Academic Marks" and "Unnamed Schools Academic Marks." The named column shows four lockups (Hahn School of Nursing and Health Science, Kroc School of Peace Studies, Knauss School of Business, Shiley-Marcos School of Engineering), each with the school name large in mixed serif/sans beside the church icon and "University of San Diego" set small beneath. The unnamed column shows four lockups (College of Arts and Sciences, Professional and Continuing Education, School of Leadership and Education Sciences, School of Law) where "University of San Diego" sits on top and the unit name in bold caps below. All marks are Founders Blue on white.
Key takeaway
A clear two-tier logo architecture: donor-named units get prominence with the school name leading, while generic units keep the university name primary. Showing both systems side by side teaches the hierarchy faster than rules alone.
Reuse notes
Essential reference for any parent brand with many sub-brands or departments, especially where naming rights or donor recognition change the lockup. The named-versus-unnamed split is a transferable pattern for universities, hospital systems, and franchise networks.
