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Illustrated mockups of branded polo, caps, water bottle and shirts beside procurement, product-color and logo-application rules.
Summary
The merchandise-and-apparel application page, showing illustrated product mockups alongside procurement standards, product-color rules and logo-application guidance.
Visual description
Left column: "MERCHANDISE AND APPAREL" in tracked condensed Founders Blue caps, with three Spectral subheads, "Procurement Guidelines" (with a bolded note that university funding will not pay for off-standard goods), "Product Colors" (primary blues first, gray secondary), and "Logo and University Marks Applications" (which marks may go on apparel and the trademark/registration requirement), ending with a bright-blue email link. The right two-thirds shows line-drawn apparel mockups tinted in blues: a blue polo with a chest logo, two caps with an SD and a wordmark, a tall water bottle with the vertical logo, and two long-sleeve shirts, one with a large "SD" interlock on the chest and one with "UNIVERSITY OF SAN DIEGO" curved down the sleeve.
Key takeaway
Pairing procurement and color rules with simple two-tone garment mockups shows licensees both the standard and the look in one view. Tying funding approval to brand compliance is a sharp governance lever worth noting. The blue-line product illustrations keep the page on-system rather than relying on photos.
Reuse notes
A useful template for a merch-standards page that has to serve both internal buyers and outside vendors. The flat, tinted garment mockups are easy to reproduce for any brand's apparel program. Pairs with the licensing page that closes the document.
