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Examples of commemorative specialty marks, Alumni Honors, Homecoming, Wine Classic, Be Well and an anniversary mark, with rules on when they apply.
Summary
The specialty-marks page, showing commemorative and event logos reserved for the university's highest-profile programs, plus an example of an anniversary mark used with a school lockup.
Visual description
Left column: "LOGOS AND MARKS" caps, a "Specialty Marks" Spectral subhead, and several paragraphs scoping these to signature events and anniversaries divisible by five, with a bright-blue email link. The right side, under "Examples of Specialty Marks," shows four event marks in a loose grid: "ALUMNI HONORS" beneath a small seal; a blue shield-badge "USD HOMECOMING AND FAMILY WEEKEND"; a serif "Wine Classic" lockup with a grape-cluster glyph; and a "be well USD" mark with a four-petal motif. A lower band, captioned "Example of an Anniversary Mark," pairs the School of Leadership and Education Sciences lockup with a laurel-wreathed "CELEBRATING 50 YEARS" roundel.
Key takeaway
A sanctioned library of event and commemorative marks, each clearly tied to a flagship program, lets the brand flex for occasions without ad hoc logo-making. Showing the anniversary mark co-locked with a school signature demonstrates how temporary marks attach to the permanent system.
Reuse notes
Useful for institutions that run recurring signature events (galas, homecomings, anniversaries) and want them on-brand yet distinct. The page doubles as a rules-plus-examples reference for who may commission such marks. Pairs with the custom-signatures and donor-recognition pages.
