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Two video stills, a chyron lower third and a Lighting the Way Forward end plate, beside guidance on motion graphics and the B-roll repository.
Summary
The second videography page, showing the branded lower-third (chyron) and end-plate motion graphics tied to the "Lighting the Way Forward" theme, plus B-roll repository guidance.
Visual description
Left column: "VIDEOGRAPHY" caps, an "Incorporating Light" Spectral subhead with copy on weaving the Lighting the Way Forward light motif into lower thirds and end plates (five-to-seven-second runtime), then "Video Repository/B-Roll" and "Videographers" subheads with bright-blue email links. The right column stacks two captioned video stills ("Example of a Lower Third and End Plate"): a frame of a seated man in a blazer with a blue lower-third bar reading "Brian C. Tietje, PhD / Dean, Professor of Marketing, Knauss School of Business"; and a Founders Blue end plate where a horizontal light streak sweeps across "University of San Diego" beside the Immaculata mark.
Key takeaway
Tying the motion graphics (a light sweep on the end plate, a light flare in the lower third) to a single brand theme, "Lighting the Way Forward," gives video a recognizable signature beyond the logo. Specifying a 5-7 second lower-third duration is the kind of concrete spec that keeps editors consistent.
Reuse notes
A direct reference for documenting broadcast-style lower thirds and end plates within a brand system. The themed light treatment is worth borrowing for any brand with a verbal/visual motif to carry into motion. Pairs with the first videography page.
