Matter Insurance Brand Guidelines 2023
A 34-slide insurance brand guideline that pairs slate-grey, candy-pink and neon-green with a skewed "tape" logotype and oversized Roc Grotesk headlines.
33 slides · Guideline
View deck overview
Matter brand guide cover with crossed tape
Five-section contents row on banded background
INTRODUCTION section divider
Matter protects more than stuff narrative
Protect all that matters statement
Custom logotype explanation
Three logo types and when to use them
Logo construction with skew angles
Logo clearspace construction
Correct logo usage in context
Logo misuse grid with red strike-throughs
COLOR & TYPE section divider
Primary and secondary color palette
Color usage and category color-coding
Two-typeface selection with sample
Roc Grotesk type scale
General Sans type scale
Matter type-setting legibility examples
Matter brand application collage
Matter ELEMENTS section divider
Matter tape usage and misuse
Matter tape spacing and alignment
Matter text highlights element
Matter silhouettes process
Matter iconography
Matter photography direction
Matter APPLICATION section divider
Matter poster layout guideline
Matter web assets layout
Matter social grid guideline
Matter social post creatives
Matter merchandise application
Matter closing URL slide