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Matter Insurance Brand Guidelines 2023

A 34-slide insurance brand guideline that pairs slate-grey, candy-pink and neon-green with a skewed "tape" logotype and oversized Roc Grotesk headlines.

33 slides · Guideline

View deck overview
Matter brand guide cover with crossed tape, editorial, swiss, dark
Cover
Five-section contents row on banded background, editorial, swiss, vibrant
Contents
INTRODUCTION section divider, editorial, swiss, dark
Section
Matter protects more than stuff narrative, editorial, minimal, light
About
Protect all that matters statement, editorial, minimal, vibrant
Statement
Custom logotype explanation, editorial, minimal, light
Logo Usage
Three logo types and when to use them, editorial, swiss, light
Logo Usage
Logo construction with skew angles, editorial, technical, dark
Logo Usage
Logo clearspace construction, editorial, technical, dark
Logo Usage
Correct logo usage in context, editorial, minimal, light
Logo Usage
Logo misuse grid with red strike-throughs, editorial, swiss, light
Logo Usage
COLOR & TYPE section divider, editorial, swiss, vibrant
Section
Primary and secondary color palette, editorial, swiss, vibrant
Color Palette
Color usage and category color-coding, editorial, minimal, vibrant
Color Palette
Two-typeface selection with sample, editorial, swiss, light
Typography
Roc Grotesk type scale, editorial, swiss, light
Typography
General Sans type scale, editorial, swiss, light
Typography
Matter type-setting legibility examples, editorial, swiss, light
Typography
Matter brand application collage, editorial, maximalist, vibrant
Imagery
Matter ELEMENTS section divider, minimal, swiss, neon
Section
Matter tape usage and misuse, editorial, swiss, vibrant
Brand Elements
Matter tape spacing and alignment, editorial, swiss, high-contrast
Brand Elements
Matter text highlights element, editorial, swiss, neon
Brand Elements
Matter silhouettes process, editorial, swiss, high-contrast
Brand Elements
Matter iconography, editorial, swiss, light
Iconography
Matter photography direction, editorial, swiss, monochrome
Imagery
Matter APPLICATION section divider, minimal, swiss, vibrant
Section
Matter poster layout guideline, editorial, swiss, neon
Layout
Matter web assets layout, editorial, swiss, vibrant
Layout
Matter social grid guideline, editorial, photographic, vibrant
Social
Matter social post creatives, editorial, swiss, vibrant
Social
Matter merchandise application, editorial, minimal, vibrant
Mockup
Matter closing URL slide, minimal, dark-mode, dark
Closing