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A three-step build of the brand silhouette, a black-and-white sneaker photo, an orange category-colored sharp-edged shape, then matter tape masked inside it.
Summary
Shows how the colored object silhouettes are made in three steps, from a black-and-white photo to a sharp category-colored shape to that shape wrapped in masked matter tape.
Visual description
White slide with a rotated "ELEMENTS" corner banner. A left text column explains silhouettes are category color-coded, sit on black-and-white photos and use sharp edges. The right side, under a thin rule headed "Silhouettes", holds three captioned panels of the same black-and-white image of a person mid-stride. Panel 1: the plain photo, "pick a black and white image". Panel 2: the shoe replaced by a flat orange straight-edged silhouette, "create a sharp shape colored by category (orange = lifestyle)". Panel 3: white "matter" tape overlaid and masked inside the orange shoe shape. Numbered black circles mark each step.
Key takeaway
The repeatable three-step recipe (mono photo, hard-edged color fill, masked tape) that lets anyone produce on-brand product silhouettes, with category color carrying meaning. Showing the same frame at each stage makes the process unmistakable.
Reuse notes
A clear how-to template for any compositing or cut-out technique in a brand guide. The "same image, three states" device is broadly reusable. Depends on strong black-and-white source photography and a defined category color map.
