Matter iconography

Matter iconography, editorial, swiss, light

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Brand icons drawn with a wonky tape-like line on a 13x14 grid, shown as a grid sample plus four named single-color icons.

Summary

The icon system: single-color grey icons with a deliberately wonky, tape-made line, built on a 13x14 square grid.

Visual description

A clean white slide with a rotated "ICONOGRAPHY" corner banner. A short left text column states the icons are inspired by the brand tape, used in single brand grey, drawn with a wonky line quality as if made by physical tape, and follow a 13x14 square grid. The right area holds five items on a faint construction grid, each labeled: a "13x14 Square Grid" reference square, "Time Assurance" (hourglass), "Detailed Coverage" (magnifier), "Swift Security" (clock with motion lines) and "Coverage Checklist" (clipboard). All icons are heavy-stroked dark grey with slightly irregular, imperfect edges.

Key takeaway

Giving the icon line a deliberate hand-taped imperfection so the icons feel of-a-piece with the tape motif rather than generic. Stating the exact grid (13x14) and single-color rule keeps the set consistent.

Reuse notes

A tidy template for an iconography page: state the grid, the color, the line character, then show the grid plus a few named examples. The "wonky line" idea suits playful or craft-led brands; tighten the stroke for more corporate work.

From this deck: Matter iconography

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