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Photography rule setting color for three image categories, artworks in color, people and conceptual shots in black and white, shown as three captioned examples.
Summary
A photography rule that assigns color treatment by subject: artworks stay in color, people and conceptual images go black and white, demonstrated by three labeled photos.
Visual description
Warm off-white (#F0ECE6) background, thin rule and rotated "FOTOGRAFIA Color" label up the left edge, "41" bottom-left. Three equal portrait images sit in a centered row, each with a small two-line header above in grey and black: "Obras / Color" over a color photo of an orange ceramic sculpture in a gallery; "Personas / Blanco y negro" over a black-and-white portrait of a man; "Conceptuales / Blanco y negro" over a black-and-white motion-blurred dance image. Generous white space surrounds the trio.
Key takeaway
Codifying when to use color versus black and white by subject category and proving it with one representative image per category, side by side. The neutral background and tight grey labels keep all attention on the photos.
Reuse notes
A reusable layout for the photography or imagery page of a brand guideline. The three-up captioned grid maps cleanly onto any "here are our image categories and their treatment" rule. Depends on having strong, on-brand sample images for each category.
From this deck: Photography color rules, three categories
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