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Cream page presenting a two-column catalogue of approved F1 sub-brand and product lock-ups, each the F1 mark paired with a descriptor word.
Summary
The construct guide: a clean two-column catalogue of every approved F1 product and sub-brand lock-up, each formed by the red F1 mark plus a descriptor (.com, TV, Esports, Experiences, Fanzone, Shanghai, Miami, Labs, and so on).
Visual description
Cream background, header with "Construct guide" and the "Appendix / Brand Architecture" sub-label. A large white rounded panel centres two columns of lock-ups. Each row pairs the red F1 mark with a bold dark descriptor word. The left column lists offerings: .com, TV, Esports (with a red E), Experiences*, 2 Seater*, Fanzone, News, Gamezone, Pitstop, Driver Fitness, Store, Events. The right column lists locations and more: Shanghai, Marseille, Berlin, Miami, Tickets, Labs*, Education*, Innovation*, Sustainability*, Hotlaps, Fantasy. Asterisks flag titles still to be confirmed.
Key takeaway
Showing the entire extended lock-up family on a single calm page, proving the "F1 mark + word" construct scales to dozens of products and host-city names while staying instantly recognisable. The consistent mark-left / word-right rhythm makes the set read as one system.
Reuse notes
The page to include when a masterbrand spawns many product or location lock-ups and you need to show the full approved set at once. Reuse the two-column logo-plus-descriptor catalogue. Keep the descriptor type and the mark size uniform across every entry so the family coheres.
From this deck: F1 sub-brand construct guide
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