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Full-coral slide on what hot coral represents, with a soft-white statement top-left and the colour's full spec (RGB, hex, CMYK, Pantone) keyed in the bottom-left.
Summary
Explains what hot coral stands for: a soft-white brand statement set top-left on a full-coral field, with the colour's complete spec keyed quietly in the bottom-left corner.
Visual description
Hot-coral (#FF4F40) full bleed. Top-left: an outlined "Our colour" pill above a five-line soft-white statement, "Here to brighten up more than just your back pocket. Hot coral represents who we are. It's our warmth, our empathy, but it's also our intuition. And it should be at the forefront of our brand." Bottom-left, small soft-white spec block: "Hot coral / R255 G79 B64 / #FF4F40 / C0 M83 Y74 K0 / PMS 805 (Neon) / PMS 2346". A bottom-right footnote reads "*Neon Pantone to be used whenever possible." A "15" marker sits top-right.
Key takeaway
Pairing the emotional meaning of a colour (warmth, empathy, intuition) with its hard technical spec on the same page, so the why and the how live together. Keeping the spec small in the corner lets the brand statement lead.
Reuse notes
A reusable colour-rationale page. Good when a brand wants colour to carry meaning, not just identity; always include the full cross-medium spec (RGB, hex, CMYK, Pantone) as a corner key for production teams.
From this deck: Hot coral meaning and values
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