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Same Lifestyle and Product diptych as before but with the Product panel washed lime to spotlight the Lifestyle photo.
Summary
The same Lifestyle and Product diptych, now with the Product panel overlaid in a lime wash so the full-color Lifestyle portrait reads as the focus.
Visual description
Lime-green background. Top-left pill "Art direction", page "45" top-right. Two rounded photo panels sit side by side. The left "Lifestyle" panel shows the warm full-color portrait of a woman in a pink top in a power wheelchair against an orange backdrop, label in white sans. The right "Product" panel holds the same card-on-counter shot but is washed in a translucent lime tint that dims it to near-monochrome, its white "Product" label now low-contrast. The contrast deliberately spotlights the left panel.
Key takeaway
The "spotlight one, mute the other" technique: keeping a fixed two-panel layout and simply tinting the inactive panel in the brand color to direct attention. It lets one base diptych do double duty as an emphasis slide for each mode in turn.
Reuse notes
Pair with the equal-weight diptych and a product-emphasis variant to walk through each photography mode. The lime-wash overlay is a reusable focus device for any side-by-side where you want to emphasize one side. Depends on the brand color reading clearly as an overlay.
From this deck: Lifestyle highlighted product dimmed
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