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Dark-navy slide on tempering hot coral by context, showing three captioned mockups (an all-coral ad, a light email, a dark UI promo) tuned for different channels.
Summary
Argues for tuning hot coral to its context: a dark-navy slide pairs guidance about not tiring the eyes with three mockups, an all-coral attention-grabbing ad, a light-and-airy email, and a dark slick product promo.
Visual description
Deep-navy (#112231) background. Top-left: an outlined "Our colour" pill, a soft-white "Being considerate" heading, and three short paragraphs: hot coral is bright so choose colour by application; an advert might use coral to catch attention; a website might need more deep navy to stay readable. Below, three rounded cards in equal columns on lighter panels: "All out hot coral" shows the coral social ad; "Light and breezy with a touch of hot coral" shows a soft-white "Final account closure email"; "Dark and slick with a punch of hot coral" shows a dark "Different accounts for different needs" product promo. A "18" marker sits top-right.
Key takeaway
Reframing colour rules around legibility and channel fit rather than aesthetics: pairing each principle (catch attention vs. stay readable) with a real artifact that obeys it. The three cards span the brand's tonal range from loud to restrained.
Reuse notes
A thoughtful "considerate use" page that pre-empts overuse of a loud primary colour. Reuse when a brand colour is intense enough to fatigue; show the same brand dialed up and dialed down so teams see both ends are on-brand.
From this deck: Being considerate with colour
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