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Lime slide split into two photo panels labelled Lifestyle and Product in white type, one a portrait one a coral card on a counter.
Summary
A lime slide split into two equal photo panels labelled "Lifestyle" and "Product" in white, contrasting a warm portrait against a close-up of a coral Monzo card on a counter.
Visual description
Lime-green (#C6F032) background. Top-left an outlined pill reads "Art direction"; page "44" top-right. Two large rounded photo panels sit side by side with a lime gutter between them. The left panel is a warm studio portrait of a woman in a pink top seated in a power wheelchair against an orange backdrop, with "Lifestyle" set across it in white sans. The right panel is a close-up of a hand placing a coral Monzo card on a light counter beside a glass and a receipt, with "Product" set across it in white sans. Both labels are centered on their panels.
Key takeaway
Defining the two photography modes literally, as a side-by-side diptych with one-word white labels, so "lifestyle" and "product" are shown rather than described. The lime gutter and matching rounded corners frame both as one system.
Reuse notes
A clean way to introduce two photography categories or any A/B distinction in a guideline. Sets up the next slides that drill into each mode. Needs one strong representative shot per side and a background color that frames both warmly.
From this deck: Lifestyle versus product diptych
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