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Dark slide showing four vertical app-store-style marketing cards, each a colored panel with a headline, sub-line and app screenshot.
Summary
An applied-examples slide for the no-abstraction level: four tall colored marketing cards in a row, each with a headline, sub-line and a real app screenshot, in the style of app-store feature cards.
Visual description
Dark navy background, white "Product visualisation" pill top-left and page number "65" top-right. A white two-line headline "Using no abstraction elements." Below, four vertical rounded cards across the width. Coral card: "Over 6 million people bank with Monzo" above a photo of a phone on red fabric, with a black "Switch Guarantee" badge. Dark-navy card: "Sharing, simple" with a payments screenshot and a floating "Sam Shaw / 27.20" chip. Lime card: "Money, managed" with a Create Pot screen. Pink card: "Spending, sorted" with a Trends spending screen. Each card uses a real product screenshot inside the colored frame.
Key takeaway
Proving the no-abstraction rule across four real feature cards at once, so the guide shows range, not a single example. The vertical app-store card format with a headline, one line of copy and a screenshot is a directly reusable marketing unit.
Reuse notes
A good "applied set" slide to follow a single detail page. The four-up vertical card row works as a real feature-cards module for app-store pages, web sections, or social. Needs four clean screenshots and four on-brand background colors to feel cohesive.
From this deck: Monzo using no abstraction elements
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