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White slide pairing five marketing-cost vs cohort-bookings bar pairs with grey multiplier cards above each and blue upward arrows showing return.
Summary
A marketing-return chart: five cohorts each shown as a marketing-cost bar paired with a taller cohort-bookings bar, topped by a grey card stating the return multiplier (1.3x to 4.1x) and an upward arrow.
Visual description
White background. "Efficient Marketing Based on TROI" headline top-left, "One Time Marketing, Ongoing Bookings" subtitle. Five columns, one per cohort (Q1'23 through Q1'19). Each column has a grey rounded card at the top ("...After 2 Quarters", oversized "1.3x" etc., rising to "4.1x"), and below it a pair of bars: a bright-blue marketing-cost bar beside a taller navy cohort-bookings bar, both value-labelled, with a light-blue upward arrow overlaid to signal growth over time. A two-item legend sits bottom-right; methodology footnote bottom-left; bold footer.
Key takeaway
The cost-vs-return paired-bar unit with an oversized multiplier card on top: it turns an ROI argument into a glanceable "spend a little, earn this multiple" story that strengthens left to right as cohorts age.
Reuse notes
Ideal for payback, LTV/CAC, or marketing-efficiency arguments. The multiplier card plus paired bars reads instantly; the upward-arrow overlay reinforces the time-progression. Keep the per-column cards uniform so the rising multipliers are the focus.
