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White slide combining paired blue gross-profit and S&M bars with a declining orange S&M-as-percent line, plus a grey commentary card on the left.
Summary
A combo chart: per-quarter paired bars for gross profit (bright blue) and S&M expense (navy) with a descending orange line tracking S&M as a percentage of gross profit, ending on a circled "32%", plus a grey commentary card on the left.
Visual description
White background. A long three-line headline ("Global strength of Wix brand and focus on operational efficiency driving increasing gross profit while sales and marketing spend has declined over time") top-left, "($ Millions)" beneath. A grey rounded commentary card sits at lower-left with a supporting paragraph. The plot runs Q2'21 to Q2'23: each quarter has a tall bright-blue gross-profit bar beside a shorter navy S&M bar, all value-labelled, while an orange line descends across them from 57% to a green-ringed 32%, labelled with percentages. A three-item legend sits above; bold footer below.
Key takeaway
The two-bars-plus-falling-line combo: rising blue bars (profit up) under a descending orange ratio line (spend down) make the efficiency narrative visible in a single shape, with the final ratio circled to land the punchline.
Reuse notes
For any "output up, cost ratio down" efficiency story (gross profit vs S&M, revenue vs CAC). The orange line reuses the deck's accent color consistently. Circling or ringing the final data point is a clean way to mark the headline number on a busy combo chart.
