Preview image. Unlock full-res
A 4x3 grid showing the HCMA logomark in approved colour pairings, split into core template pairings and marketing pairings, with one crossed-out non-approved example.
Summary
A reference grid pairing the HCMA logomark against approved background colours, separated into everyday template pairings and bolder marketing pairings, with a single crossed-out tile flagging non-approved combinations.
Visual description
Warm cream page with a thin left rail carrying the section number "2.5.5 Colour and logo", a short paragraph of guidance, the half-circle brand glyph, and a vertical contents list (Logo, Tagline, Lockups, Avatar, Colour highlighted, Type, Imagery, Graphics, Applications). The main area is a white panel holding twelve logo tiles in a four-column, three-row grid. The top two rows show the interlocking HCMA logomark reversed or positive on muted backgrounds (deep teal-green, cream, black, pale blue, mint), each labelled with a code pairing like "2C / NB" or "5A / 2C". The bottom row shows higher-contrast marketing pairings (mauve, orange, blush) and a final dark-olive tile struck through with a thin red diagonal and the caption "Don't use non-approved pairings". A running footer holds "© 2022 hcma.ca", "hcma brand guidelines", "Version 01", and a page number.
Key takeaway
Showing a brand mark across its full set of approved colour pairings in one scannable grid, each tile tagged with a short swatch code so a designer can reproduce it exactly. The single red-diagonal "do not" tile placed inside the same grid teaches the rule and its exception in one glance.
Reuse notes
A clean template for the colour-application page of any identity system, especially marks that must survive many background colours. The coded swatch labels assume a documented palette elsewhere in the deck. Works best on a calm neutral page so the colour tiles carry all the contrast.
From this deck: HCMA colour and logo pairings grid
View deck
