Accenture Life Trends 2025 Report
A 93-page Accenture Song trends report that pairs motion-blurred photographic dividers with clean white editorial text pages, two-tone purple headlines, and a vertical trend navigation rail.
93 slides · Report
View deck overview
Life Trends 2025 cover
About this report
Research snapshot
Executive summary
Contents, five trends
Trend 1 divider, Cost of hesitations
Hesitation from distrust and generative AI
What's going on, hesitation reflex
Suggested, recommended, sponsored, for you?
Wait, is this real?
Fake websites, reviews and malvertising
Is this picture real?
Hyper-personalized harm
Brands are now on the hook to prove authenticity
What's next, prioritize trust
Decontaminating the ecosystem
The search for authenticity
Trust shapes brand interactions, quote
Responsibly seeking consent text page
The onus is now on brands statement page
Why this matters now (Trend 1) text page
We recommend (Trend 1) recommendations page
Trend 2 the parent trap section divider
The parent trap intro text spread
What's going on with a vertical photo sequence
Research and evidence three-column text page
Vulnerabilities text page with quote
Extreme behaviors and beliefs text page with quote
Unintended consequences three-column text page
Parents' demand for change text page with quote
What's next with vertical photo sequence and quote
Sentiment will continue to spread text page with quote
Difficult conversations at home text page
Unbundling may be coming statement and photo grid page
Brand strategies need a radical rethink text page
Why this matters now (Trend 2) with photo grid and quote
Trend 2 recommendations three-column
Trend 3 impatience economy divider
Impatience economy intro split text and image
What's going on with stacked photos and stat
Impatience drives jugaad text-dense with pull-quote
Proactive health three-column with pull-quote
Financial alternatives two-column with stacked photos and quote
Peer-to-peer finance three-column with purple pull-quote
Affordable joy headline with two stacked photos
Taking control of destiny statement over red checkout photo
What's next with stacked photos and 68.2% stat
Connection built through content three-column with purple statement
Personal touches two-column with stacked photos and quote
Areas of life ranked stat list with quote and photos
Motivations behind the actions with photos and purple statement
Why this matters now with photo grid and purple statement
Trend 3 recommendations three-column
Trend 4 the dignity of work divider
The dignity of work intro text over blue photo
What's going on with a 60% stat callout
Pandemic energy text columns with party photo
Employee emotional distancing text slide
Perceived organizational dehumanization with quote
The employee experience recession with warehouse photo
What's next with humanized leadership photo grid
The chain of humanization with teal quote
Use AI but value humanity text slide
AI accountability body copy with 60% stat
The productivity x efficiency equation slide
Jazz quote slide with bordered photo mosaic
Employee experience drives customer experience slide
Why this matters now with blue skyscraper mosaic
We recommend three-column recommendations slide
Trend 5 social rewilding full-bleed cover
Social rewilding intro text over warm photo
What's going on social rewilding with cyclist grid
Pre-digital nostalgia text-and-quote slide
Simple technology and physical activities stat slide
Real-world relationships text-and-quote slide
Grounded in culture and place text slide
What's next stacked-photos stat slide
Cost of hesitations stat-and-photo slide
Balancing digital with physical text slide
Connecting to something real text-and-quote slide
Using texture to drive loyalty text-and-quote slide
Stopping to smell the roses photo-and-statement slide
Why this matters now photo-grid slide
We recommend two-column recommendations slide
About Accenture Song two-column slide
Customer touchpoints three-column slide
Authors four-column profile slide
Contributors and acknowledgements name-list slide
Research methodology text-and-table slide
References numbered-citation slide
References bibliography page (three-column)
References bibliography page (two-column continuation)
About Accenture closing page (three-column)