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Accenture Life Trends 2025 Report

A 93-page Accenture Song trends report that pairs motion-blurred photographic dividers with clean white editorial text pages, two-tone purple headlines, and a vertical trend navigation rail.

93 slides · Report

View deck overview
Life Trends 2025 cover, editorial, photographic, vibrant
Cover
About this report, editorial, corporate-clean, light
About
Research snapshot, editorial, corporate-clean, light
About
Executive summary, editorial, corporate-clean, light
Executive Summary
Contents, five trends, editorial, corporate-clean, light
Contents
Trend 1 divider, Cost of hesitations, editorial, photographic, warm
Section
Hesitation from distrust and generative AI, editorial, corporate-clean, light
Body Copy
What's going on, hesitation reflex, editorial, corporate-clean, light
Data Chart
Suggested, recommended, sponsored, for you?, editorial, corporate-clean, light
Body Copy
Wait, is this real?, editorial, corporate-clean, light
Body Copy
Fake websites, reviews and malvertising, editorial, corporate-clean, light
Body Copy
Is this picture real?, editorial, corporate-clean, light
Body Copy
Hyper-personalized harm, editorial, corporate-clean, light
Body Copy
Brands are now on the hook to prove authenticity, editorial, corporate-clean, light
Body Copy
What's next, prioritize trust, editorial, corporate-clean, light
Body Copy
Decontaminating the ecosystem, editorial, corporate-clean, light
Recommendations
The search for authenticity, editorial, corporate-clean, light
Data Chart
Trust shapes brand interactions, quote, editorial, corporate-clean, light
Body Copy
Responsibly seeking consent text page, editorial, minimal, light
Body Copy
The onus is now on brands statement page, editorial, minimal, light
Statement
Why this matters now (Trend 1) text page, editorial, minimal, light
Section
We recommend (Trend 1) recommendations page, editorial, minimal, light
Recommendations
Trend 2 the parent trap section divider, editorial, photographic, vibrant
Section
The parent trap intro text spread, editorial, minimal, light
Problem
What's going on with a vertical photo sequence, editorial, minimal, light
Problem
Research and evidence three-column text page, editorial, minimal, light
Finding
Vulnerabilities text page with quote, editorial, minimal, light
Finding
Extreme behaviors and beliefs text page with quote, editorial, minimal, light
Finding
Unintended consequences three-column text page, editorial, minimal, light
Finding
Parents' demand for change text page with quote, editorial, minimal, light
Finding
What's next with vertical photo sequence and quote, editorial, minimal, light
Section
Sentiment will continue to spread text page with quote, editorial, minimal, light
Finding
Difficult conversations at home text page, editorial, minimal, light
Finding
Unbundling may be coming statement and photo grid page, editorial, minimal, light
Finding
Brand strategies need a radical rethink text page, editorial, minimal, light
Recommendations
Why this matters now (Trend 2) with photo grid and quote, editorial, minimal, light
Section
Trend 2 recommendations three-column, editorial, minimal, light
Recommendations
Trend 3 impatience economy divider, editorial, photographic, vibrant
Section
Impatience economy intro split text and image, editorial, minimal, light
Body Copy
What's going on with stacked photos and stat, editorial, minimal, light
Body Copy
Impatience drives jugaad text-dense with pull-quote, editorial, minimal, light
Body Copy
Proactive health three-column with pull-quote, editorial, minimal, light
Body Copy
Financial alternatives two-column with stacked photos and quote, editorial, minimal, light
Body Copy
Peer-to-peer finance three-column with purple pull-quote, editorial, minimal, light
Body Copy
Affordable joy headline with two stacked photos, editorial, minimal, light
Body Copy
Taking control of destiny statement over red checkout photo, editorial, photographic, light
Statement
What's next with stacked photos and 68.2% stat, editorial, minimal, light
Body Copy
Connection built through content three-column with purple statement, editorial, minimal, light
Body Copy
Personal touches two-column with stacked photos and quote, editorial, minimal, light
Body Copy
Areas of life ranked stat list with quote and photos, editorial, minimal, light
Data Chart
Motivations behind the actions with photos and purple statement, editorial, minimal, light
Body Copy
Why this matters now with photo grid and purple statement, editorial, minimal, light
Body Copy
Trend 3 recommendations three-column, editorial, minimal, light
Recommendations
Trend 4 the dignity of work divider, editorial, photographic, cool
Section
The dignity of work intro text over blue photo, editorial, minimal, light
Section
What's going on with a 60% stat callout, editorial, minimal, light
Finding
Pandemic energy text columns with party photo, editorial, minimal, light
Body Copy
Employee emotional distancing text slide, editorial, minimal, light
Body Copy
Perceived organizational dehumanization with quote, editorial, minimal, light
Body Copy
The employee experience recession with warehouse photo, editorial, minimal, light
Finding
What's next with humanized leadership photo grid, editorial, minimal, light
Recommendations
The chain of humanization with teal quote, editorial, minimal, light
Framework
Use AI but value humanity text slide, editorial, minimal, light
Recommendations
AI accountability body copy with 60% stat, editorial, minimal, light
Finding
The productivity x efficiency equation slide, editorial, minimal, light
Framework
Jazz quote slide with bordered photo mosaic, editorial, minimal, light
Quote
Employee experience drives customer experience slide, editorial, minimal, light
Body Copy
Why this matters now with blue skyscraper mosaic, editorial, minimal, light
Section
We recommend three-column recommendations slide, editorial, minimal, light
Recommendations
Trend 5 social rewilding full-bleed cover, photographic, editorial, warm
Section
Social rewilding intro text over warm photo, editorial, minimal, light
Section
What's going on social rewilding with cyclist grid, editorial, minimal, light
Finding
Pre-digital nostalgia text-and-quote slide, editorial, minimal, light
Body Copy
Simple technology and physical activities stat slide, editorial, minimal, light
Data Chart
Real-world relationships text-and-quote slide, editorial, minimal, light
Body Copy
Grounded in culture and place text slide, editorial, minimal, light
Body Copy
What's next stacked-photos stat slide, editorial, minimal, light
Imagery
Cost of hesitations stat-and-photo slide, editorial, minimal, light
Data Chart
Balancing digital with physical text slide, editorial, minimal, light
Body Copy
Connecting to something real text-and-quote slide, editorial, minimal, light
Body Copy
Using texture to drive loyalty text-and-quote slide, editorial, minimal, light
Body Copy
Stopping to smell the roses photo-and-statement slide, editorial, minimal, light
Imagery
Why this matters now photo-grid slide, editorial, minimal, light
Section
We recommend two-column recommendations slide, editorial, minimal, light
Recommendations
About Accenture Song two-column slide, editorial, minimal, light
About
Customer touchpoints three-column slide, editorial, minimal, light
Services
Authors four-column profile slide, editorial, minimal, light
Team
Contributors and acknowledgements name-list slide, editorial, minimal, light
Governance
Research methodology text-and-table slide, editorial, minimal, light
Methodology
References numbered-citation slide, editorial, minimal, light
References
References bibliography page (three-column), editorial, minimal, light
References
References bibliography page (two-column continuation), editorial, minimal, light
References
About Accenture closing page (three-column), editorial, minimal, light
About
Accenture Life Trends 2025 Report — full deck · Inspiration by VASA Works