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Three-zone layout pairing a two-tone "What's going on" headline and body copy with a central blurred photo triptych and a right column of big purple stat callouts.
Summary
A three-zone "What's going on" page: a two-tone headline and body copy on the left, a vertical triptych of blurred warm photos in the center, and a right column of oversized purple percentage stats with line icons.
Visual description
The left third carries the recurring two-tone headline, "What's" in dark grey above "going on" enlarged in purple, followed by two body paragraphs about people's new hesitation reflex and the question "Is this real?". The center third is a stacked triptych of three blurred warm-toned photos of a figure against city lights. The right third opens with bold "In the past year," then three stat blocks: "52%" with a small purple icon ("of people have seen fake news or articles"), "38.8%" ("have seen fraudulent product reviews online"), and "52%" ("have experienced deep-fake attacks or scams"), closing with a bold "Accenture Life Trends survey, 2024" source line. A vertical trend-navigation rail runs down the right edge with "Cost of hesitations" highlighted in a purple pill.
Key takeaway
The clean three-zone split of argument (left text), mood (center images) and evidence (right stats) on one page. Oversized purple percentages paired with tiny line icons make survey data feel designed rather than dumped, and the always-on vertical trend rail gives readers constant orientation.
Reuse notes
An excellent template for a "what's happening" page that has to balance narrative and data. The three-column rhythm needs disciplined copy length so nothing overflows. The stat-callout style (big colored number + icon + one-line caption + source) is directly reusable anywhere survey figures appear.
From this deck: What's going on, hesitation reflex
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