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A two-line purple "Brand strategies need a radical rethink" headline with a tall left photo of children playing basketball and three columns of footnoted body copy.
Summary
An implications page titled "Brand strategies need a radical rethink" with a tall left-column photo of children playing basketball and three columns of footnoted body copy with bolded key terms.
Visual description
White page. The left column holds a small photo thumbnail at top, a two-line purple headline, and a tall blurred photo of two children with a basketball below it. The center and right columns carry dark body copy with selected bold terms (for example a bolded trend name) and footnotes (65). The rotated trend navigation runs down the far-right margin with the active trend highlighted in a pink pill. The page follows the left-rail template but extends the left photo to near full height.
Key takeaway
Extending the left-rail photo to nearly the full column height to give an implications page more visual weight, while keeping the familiar headline-plus-three-column structure. Bolding occasional key terms inside the copy aids skimming without breaking the prose.
Reuse notes
Reuse for "so what for brands" or implications pages that need both a strong supporting image and substantial copy. The tall left photo is a simple variant of the standard thumbnail. Keep bold emphasis sparing so it guides rather than clutters.
From this deck: Brand strategies need a radical rethink text page
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