Fake websites, reviews and malvertising

Summary

An asymmetric page interleaving two purple-headed text columns, a stepped mosaic of two blurred warm photos, and a large purple statistic set as a pull quote.

Visual description

The left two columns carry dark-grey body copy under purple sub-headings, "Is this website real?" and "Is this review real?", with superscript footnotes covering fake sites, malvertising and fake reviews. The right side is an offset mosaic: a blurred pink portrait top-right, a blurred close-up of hands center, and a third blurred image peeking in at the bottom, arranged in a stepped grid with white gutters. Bottom-right, a large purple stat pull quote reads that 38% of those surveyed have seen fraudulent product reviews in the past year and 52.8% often or always question review authenticity. A vertical trend-navigation rail runs down the right edge with "Cost of hesitations" highlighted.

Key takeaway

Treating a headline statistic as a large purple pull quote rather than a chart, so the number carries narrative weight. The stepped photo mosaic with white gutters adds visual interest to a text page without a formal grid.

Reuse notes

Good for a page that needs to feel layered, mixing copy, imagery and a hero stat. The mosaic works best with images that share a tonal family so the offset arrangement reads as intentional. Keep the stat pull quote short enough to scan in one pass.