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Three-zone page with a two-tone "What's next" headline and body left, a central triptych of blurred airplane-wing sunset photos, and a large purple takeaway statement right.
Summary
A three-zone "What's next" page: a two-tone headline and body copy on the left, a central triptych of blurred airplane-wing-over-sunset photos, and a large purple takeaway statement on the right.
Visual description
The left third carries the recurring two-tone headline, "What's" in dark grey above "next" enlarged in purple, with two body paragraphs (and a footnote) on convenience versus trust and the risk of abandoning untrusted platforms. The center third is a vertical triptych of three near-identical blurred photos of an airplane wing over a pink-and-gold sunset and city lights. The right third holds a large purple statement, "The most important move now is for every brand, platform, business and government to prioritize trust in channels and digital experiences. Leaders' goal should be to make it easy for people to trust in their brand, such that engaging with it is a hesitation-free choice." A vertical trend-navigation rail runs down the right edge with "Cost of hesitations" highlighted.
Key takeaway
The "What's next" page reuses the exact three-zone grammar of the earlier "What's going on" page (text left, image triptych center, large purple text right), creating a recognizable bookend within the section. Repeating the two-tone headline device ties the two pages together.
Reuse notes
A reusable closing-argument template that mirrors an earlier opening page for symmetry. Works best when the section has a clear "what's happening / what's next" arc to map onto the two pages. The right-hand purple statement substitutes for stats here, so use it when the close is qualitative rather than numeric.
From this deck: What's next, prioritize trust
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