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Arts Midwest Brand Guidelines 2025

A 45-slide nonprofit identity manual that pairs dark navy section dividers, a single bold accent color per section, and a signature wavy "amplify" ribbon over community photography.

45 slides · Guideline

View deck overview
Arts Midwest cover with dancer and lime ribbon, photographic, editorial, vibrant
Cover
Amplifying Midwestern Creativity positioning slide, photographic, editorial, dark
Statement
Welcome mission statement with mural photo, photographic, editorial, dark
About
Contents table of contents slide, editorial, minimal, dark
Contents
Our Brand section divider with World Fest photo, photographic, editorial, dark
Section
Our brand builds trust statement on periwinkle, minimal, editorial, vibrant
Statement
Strategy Frame mission vision values columns, editorial, minimal, light
Framework
Writing About Arts Midwest micro and short bios, editorial, minimal, light
Body Copy
Long Bio slide with violinist photo, editorial, minimal, light
Body Copy
Joyful loud and Midwest proud statement, photographic, editorial, dark
Statement
Talking About Arts Midwest why what how columns, editorial, minimal, light
Framework
Guiding Principles four-up photo cards, editorial, minimal, light
Framework
Writing Dos and Don'ts two-column list, editorial, minimal, light
Body Copy
Writing Style Samples with drummer photo, editorial, minimal, light
Body Copy
Our Logo section divider with coral ribbon, photographic, editorial, dark
Section
Logo concept statement on coral, minimal, editorial, warm
Logo Usage
Primary Logo presentation slide, minimal, editorial, light
Logo Usage
Secondary Logos horizontal and stacked, minimal, editorial, light
Logo Usage
Logo lock-ups with partner marks, editorial, minimal, light
Logo Usage
Sample application headline over letterpress photo, editorial, dark-mode, dark
Imagery
Logo colors, black and white usage, editorial, minimal, light
Logo Usage
Logo usage, clear space, minimum size, incorrect use, editorial, minimal, light
Logo Usage
Visual Elements section opener over performance photo, editorial, dark-mode, dark
Section
Visual Elements intro, lime field with tonal accent, editorial, minimal, vibrant
Section
Colors intro, photo with horizontal swatch bar, editorial, minimal, vibrant
Color Palette
Color palette spec, full swatch grid with values, editorial, minimal, vibrant
Color Palette
Typography, Epilogue and Newsreader specimens, editorial, minimal, light
Typography
Typography hierarchy, web and headline scale, editorial, dark-mode, light
Typography
Creativity happens here, accent over pow wow photo, editorial, dark-mode, dark
Imagery
The Accent, two versions of the signature graphic, editorial, minimal, light
Brand Elements
The Accent in use examples, editorial, light-mode, light
Brand Elements
The Amp Angle device and examples, editorial, light-mode, light
Brand Elements
Supporting, informing, celebrating hero, editorial, dark-mode, dark
Imagery
Photography principles and grid, editorial, light-mode, light
Imagery
Caption Text dynamic treatment, editorial, light-mode, light
Typography
Sample Applications section divider, editorial, dark-mode, dark
Section
Website desktop mockup application, editorial, photographic, light
Mockup
Website on mobile, three screens, editorial, photographic, light
Mockup
Social media post examples, editorial, photographic, light
Social
Illustration style grid, illustrated, editorial, vibrant
Imagery
Program report and agenda mockup, editorial, photographic, light
Mockup
Office signage and roll-up banner, photographic, editorial, light
Mockup
Branded swag and speaker, photographic, editorial, light
Mockup
Stationery system, editorial, minimal, dark
Mockup
Closing brand guidelines slide, minimal, editorial, dark
Closing