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Light slide showing worked examples of brand writing in italic-led serif blocks, with a diagonally-cropped photo of a drummer at the lower right.
Summary
Worked examples of the brand voice in action: short italic prompts each followed by a sample paragraph, beside a diagonally-cropped photo of a drummer.
Visual description
Warm off-white (#F4F3EE) ground. "Writing Style Samples" runs top-left after the "OUR BRAND" tab, "14" top-right. A periwinkle serif sidebar note explains the page at left. Two columns of examples follow: each begins with an italic serif setup line ("Our Micro Bio is meant to act as a written elevator pitch...", "You can use words and phrases from our Short or Long Bio...") then a roman serif sample paragraph. The lower-right is a diagonally-cropped photo of a bearded drummer in a red cap mid-performance, warmly lit, with a small photo credit.
Key takeaway
Pairing each instruction (in italic) with a concrete written sample (in roman) so the voice is demonstrated, not just described. The italic/roman distinction does the labeling work without extra headings, and the diagonal photo keeps it consistent with the section.
Reuse notes
A reusable "voice in practice" page for comms guidelines, giving teams copy-paste-ready examples at each length. Italic-for-prompt, roman-for-sample is a clean convention worth carrying across all sample slides.
From this deck: Writing Style Samples with drummer photo
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