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Light talking-points slide organizing copy into why, what, how, when and where columns with a diagonally-cropped portrait at the lower right.
Summary
A talking-points reference that breaks the messaging into Why, What, How, When and Where columns, with a diagonally-cropped portrait anchoring the lower-right.
Visual description
Warm off-white (#F4F3EE) ground. "Talking About Arts Midwest" runs top-left after the "OUR BRAND" tab, "11" top-right. A narrow left sidebar gives an instructional note in periwinkle serif. The main area is a multi-column layout of all-caps subheads ("WHY?", "WHAT?", "HOW?", "WHEN?", "WHERE?") over bulleted and numbered serif lists. The lower-right corner is a diagonally-cropped candid portrait of a woman in a leather jacket gesturing in conversation, with a photo credit along its edge.
Key takeaway
Structuring brand messaging as a question-led grid (why/what/how/when/where) with consistent all-caps subheads, making the talking points genuinely usable. The single corner portrait, diagonally cropped, keeps the reference page from feeling like a pure document.
Reuse notes
Directly reusable as a "key messages / talking points" page in brand or comms guidelines. The question framing makes it easy for staff to pull the right line. Keep the corner photo small so the lists stay primary.
From this deck: Talking About Arts Midwest why what how columns
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