Logo usage, clear space, minimum size, incorrect use

Summary

A dense logo-mechanics reference split into three columns: clear space defined by the height of the "M", minimum sizes for the primary, horizontal, and stacked lock-ups, and a grid of incorrect uses each marked with a coral X.

Visual description

Pale off-white background with the standard running header ("OUR LOGO" plus coral flag, bold "Logo Usage", page number "22"). Three columns. Left: a "Clear Space" diagram boxing the black logo inside a margin grid, with faint "M" glyphs marking the clear-space unit, plus a serif paragraph. Center: "Minimum Size" showing three logo lock-ups stacked with thin measurement marks and labels: "Primary 40 pixels tall", "Horizontal 20 pixels tall", "Stacked 68 pixels tall", with a serif explanation. Right: "Logo Incorrect Use" as a two-column grid of five coral circular X icons, each beside a short rule ("Do not rotate the logo", "Do not stretch...", "Do not change the font...", "Do not change the colors...", "Do not place the logo on a busy area of an image"). The Arts Midwest logo runs bottom-left.

Key takeaway

Packing three standard logo-spec topics (clear space, minimum size, misuse) into one balanced three-column slide instead of three pages. The coral X icons give the don'ts a single consistent visual flag, and showing minimum size per lock-up variant (not just one number) is a precise, reusable detail.

Reuse notes

A model layout for the mechanics section of any brand book. The coral-X dos-and-don'ts grid is directly transferable; the per-variant minimum-size marks suit any system with multiple logo lock-ups. Dense, so it needs generous whitespace to stay legible.