Preview image. Unlock full-res
Light slide presenting four guiding principles as a row of photo cards, each with a periwinkle-tab heading and a serif caption below.
Summary
The four guiding principles laid out as a row of four photo cards, each titled with a periwinkle flag tab and explained in a serif caption beneath.
Visual description
Warm off-white (#F4F3EE) ground. "Guiding Principles" runs top-left after the "OUR BRAND" tab, "12" top-right. A short left sidebar note in periwinkle serif introduces the principles. The body is a four-column row of equal cards: each has a periwinkle flag tab beside a grotesque heading ("Celebrating Community", "Authentic Stories", "Midwest Proud", "Bring Out the Good"), a documentary photo (a festival, an embrace, a seated portrait, a child painting), a small photo credit, and a serif paragraph below explaining the principle. A periwinkle triangle clips the lower-left corner of each photo.
Key takeaway
The four-up principle row: identical card structure (tab heading, photo, caption) repeated across four values so they read as a set, with the section-color tab and corner triangle tying every card together. It makes abstract principles concrete by attaching each to a real image.
Reuse notes
A reusable pattern for presenting a small set of values, pillars, or principles with supporting imagery. Four cards is the sweet spot for a 16:9 row; five would crowd. Needs one strong, on-theme photo per principle.
From this deck: Guiding Principles four-up photo cards
View deck
