CIBSE Brand Guidelines - Logo usage donts

CIBSE Brand Guidelines - Logo usage donts, technical, corporate-clean, cool

Preview image. Unlock full-res

A logo misuse page pairing a numbered blue rules panel with a two-by-three grid of crossed-out incorrect logo treatments.

Summary

The logo misuse page: a blue panel lists six numbered "do not" rules, and a two-by-three grid of bordered boxes each shows an incorrect logo treatment marked with a circled cross.

Visual description

A tall cobalt panel on the left carries a white "Logo usage" heading and a numbered list of six prohibitions (no transparency change, no recolour, no drop shadow, no angle change, no stretch/skew, take care over imagery). The right side is a two-by-three grid of thin-outlined boxes, each topped by a small circled-X icon and showing one violation: faded/transparent logo, recoloured green logo, drop-shadowed logo, rotated logo, stretched logo, and the logo placed over busy metallic imagery. A page number sits bottom-right.

Key takeaway

The tight pairing of a numbered rules list with a matching crossed-out example grid, so each written rule has a visual counterpart. The circled-X badge on every box reads as "forbidden" instantly.

Reuse notes

The canonical logo-don'ts page. Reuse the rules-panel-plus-example-grid structure for any brand; the number of boxes flexes to the number of common misuses worth warning against.

From this deck: CIBSE Brand Guidelines - Logo usage donts

View deck

More like this