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A sub-logo system page using the Society of Vertical Transportation lockup to show how affiliated Society logos are constructed and spaced.
Summary
The Society and Patron logo system page: a blue copy panel explains the refreshed sub-logo approach, illustrated with the "SoVT - Society of Vertical Transportation" lockup shown clean and then inside construction guides.
Visual description
A tall cobalt panel on the left describes how CIBSE Societies and Patrons get logos that align with the core brand, lists full-colour, white (REV) and black (MONO) versions, and references the shared logo, type and color rules. The right side shows the example "SoVT" lockup twice: once finished (a blue stacked-chevron mark beside black "SoVT" type over "Society of Vertical Transportation"), and once wrapped in dashed clearspace guides with mint-green "S" glyphs marking the exclusion unit. The example mark uses an upward triple-chevron rather than the hawk.
Key takeaway
Documenting an affiliated-organisation logo system through one fully worked example with construction marks, rather than abstract rules, so partners can copy the method directly. Using a letter from the affiliate's own name as the spacing unit keeps the system self-describing.
Reuse notes
Useful reference for any parent brand that must govern many partner, chapter or society sub-logos. The single-example-with-guides approach gives external designers a concrete pattern to follow.
